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Watches have come a long way in their half a millennia history, from clockwork to vibrating quartz crystals and inevitably to digital. What’s more, they’ve made the transition from a functional item to a fashion accessory and even a status symbol.

Now with Apple and Samsung’s smart watches redefining what a watch can be, diversification, deeper pockets and uptake by the younger generation could see the sector re-invigorated in the next few years.

The watch market spans a huge range of prices, styles and functions, from statement pieces to tough and dependable military grade options and watches designed especially for deep sea diving.

The simplest option is to start a site selling the wares of established brands rather than to invest in developing your own. Specialising in selling a particular type of product will help you find a foothold and stand out in a relatively crowded market.