In the premium beauty business, every customer touchpoint matters. Even a small appointment card can clearly reflect a brand's values and image. For a brand like Shiseido, with over 150 years of history and global leadership in beauty innovation, every detail in customer communication must be designed and produced with precision, aligning with the brand's philosophy and distinctive identity.
Beauty Visible in Every Detail - This Shiseido Beauty Appointment card is designed with meticulous attention to every element, beginning with the selection of 300 gsm Fabia paper, featuring pure white color, soft touch, and ideal thickness that reflects premium quality. The printing uses red and black tones, signature colors of the Shiseido brand that communicate luxury, stability, and the power of beauty. The rounded corner die-cutting adds a sense of softness and attention to detail, much like Shiseido's skincare philosophy that emphasizes the importance of every touch and every step.
An appointment card doesn't merely communicate date and time—it represents the experience customers will receive when using the service. With two different artwork designs for the reverse side, the card can adapt to various services and occasions, including beauty consultations, new product trials, or special treatment services. This creates more flexible and targeted customer communication. All these small details work together to create a lasting impression and reinforce Shiseido's leading brand image.
Strengthen Brand Image - Communicate brand values and attention to quality
Enhance Professionalism - Demonstrate systematic approach and professional service
Create Special Feeling for Customers - Make clients feel specially cared for and valued
Reduce Missed Appointments - Quality cards with distinctive designs help clients remember and keep them
Increase Return Visits - Create impressions and expectations of service quality
Versatile Communication - Adaptable for various occasions and brand services
Shiseido is a global beauty brand from Japan, founded in 1872 by Arinobu Fukuhara in the Ginza district of Tokyo. It began as Japan's first pharmacy combining Western pharmacology with Eastern wisdom, and evolved to become one of the oldest cosmetics companies in the world. Today, Shiseido has been a leader in beauty industry innovation for over 150 years, with products ranging from skincare and cosmetics to fragrances and haircare. The brand's philosophy, "Beauty creates a better life," has driven all of its creations through to the present day.
"The appointment cards we received from Set Square exceeded our expectations in quality. The paper has just the right thickness, the printing is sharp, and the colors perfectly match our brand. Our staff enjoy using these cards for customer appointments because they feel proud of their beauty and quality. Many customers have expressed their appreciation and keep the cards even after using our services."
"The Set Square team understands our needs and brand identity exceptionally well. They provided excellent recommendations for material selection and printing techniques, resulting in appointment cards that are beautiful and reflect our brand values. Most importantly, their attention to detail and on-time delivery has made us highly satisfied, and we will definitely use their services again."
Consult with our expert team to design and produce appointment cards, business cards, or other print materials that perfectly reflect your brand's values and identity.
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