In the world of Japanese cuisine, simplicity is beauty. TOKIYA's business cards reflect this philosophy with minimalist yet distinctive design. The choice of white art card with single-color printing conveys purity and attention to detail, just like the preparation of each dish at the restaurant.
"Perfect Simplicity" - Japanese Design Philosophy Single-color printing on 260 gsm EW art card isn't about cost-saving but intentional choice, communicating Japanese minimalist culture that believes removing unnecessary elements reveals the true essence of beauty.
The standard 9 x 5.5 cm size feels familiar, not trying too hard to grab attention, but the paper quality and printing sharpness make this card stand out on its own. This aligns with the restaurant's concept that food quality speaks for itself.
Conveys Authentic Japanese Culture - Minimal design reflects cultural roots
Stands Out by Not Trying - Among cards vying for attention
Creates Long-term Memory - Quality simplicity stays in mind longer
Reflects Restaurant Philosophy - Emphasizes quality over flashiness
Practically Functional - Uncomplicated, easy to read and contact
Timeless Design - Never outdated, usable long-term
"Japanese cuisine doesn't stop at tradition but exists in every moment of new creation. Our business card is the same. Though it looks simple, every detail is carefully considered to convey our restaurant's philosophy that believes in quality over luxury."
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