Gform Furniture Catalog
When Catalogs Become "Portable Showrooms" That Fit in Your Bag
More Than a Catalog... It's a "Sales Closing Tool" That Works for Your Sales Team
In the furniture business where products are large and not all models can be displayed in showrooms, the Gform Furniture Catalog becomes more than a picture book, but a "Portable Showroom" that customers can take home to view, consult with family, and make thorough purchasing decisions.
Gform Catalog doesn't just display products... it sells dreams. With A4 size (21x29.7 cm) perfect for portability, opening to 42x29.7 cm, 4-color printing on both sides on 160g art paper with saddle-stitched binding. Every page filled with beautiful photography showing furniture in real-use contexts, not just product shots, but presenting the "Lifestyle" customers aspire to have.
Furniture consumer behavior research shows that 89% of purchase decisions take more than 7 days and 76% need to take information home to consult family, measure spaces, and visualize usage. High-quality catalogs aren't just marketing materials, but "Sales Extension Tools" that keep the sales process alive even after customers leave the store.
Professional Production Specifications
- Finished size: 21 x 29.7 cm (A4)
- Open size: 42 x 29.7 cm
- 160g art paper
- 4-color offset printing, both sides
- Saddle-stitched binding
- Photo-quality sharpness
- Easy to browse, durable
Why Are Furniture Catalogs the "Heart of Sales"?
Extended Sales Time
Furniture requires decision-making time. Catalogs keep the sales process alive even after customers go home, especially for family consultations and space planning.
Presentation Tool
For salespeople visiting customers at home or for customers comparing products, catalogs ensure systematic and comprehensive presentations.
Psychology of Furniture Catalog Design
Visual Storytelling
Using photographs in real-use contexts, not just bare product shots, helps customers visualize usage in their own spaces and creates emotional desire.
Lifestyle Aspiration
Showing furniture in beautiful, organized, and sophisticated settings stimulates customers' desire to have homes like that.
Trust Building
High-quality catalogs reflect professionalism and product quality, building confidence in purchasing high-priced items.
Case Study: The Power of Catalogs in Furniture Sales
65% Higher Closing Rate
Customers who take catalogs home have 65% higher purchase rates compared to immediate in-store decisions, due to thorough consideration time.
45% Higher Purchase Value
Customers viewing catalogs often buy additional items or choose more expensive models because they see the complete picture and compatibility of furniture sets.
80% More Referrals
Satisfied customers often recommend to friends and relatives using catalogs as media, expanding the customer base without advertising costs.
Essential Components of Selling Furniture Catalogs
High-Quality Photography
Photos must be crystal clear, vibrant, and show furniture details well, including shots in beautiful, livable real environments.
Complete Information
Include dimensions, materials, colors, prices, and care instructions so customers can decide without needing to call for additional information.
Categorization
Organize products by type: bedroom, living room, office, so customers can find desired items easily and quickly.
2025 Furniture Catalog Trends
Digital Integration
Adding QR codes linking to 360° views, AR preview where customers can see furniture in their homes via smartphones, or virtual room designers.
Sustainability Focus
Emphasizing sustainability in both furniture materials and catalog production, including recycled paper and eco-friendly printing processes.
Effective Catalog Usage
Sales Tool
Train sales teams to use catalogs as presentation tools, can bring to customer homes or use for detailed explanations.
Usage Techniques:
- Start with lifestyle pages
- Let customers feel paper quality
- Use to support benefit explanations
Home Decision Making
Let customers take home to consult family, measure spaces, and consider thoroughly, with follow-up within 3-7 days.
Follow-up Process:
- Call after 3 days
- Offer special promotions
- Schedule product viewing appointments
Stories from Entrepreneurs and Customers
"After using high-quality catalogs, sales nearly doubled. Customers said they liked taking them home to consult family and decided to buy several pieces at once."
"Got the catalog from the store and was very impressed. Beautiful photos, complete information, convenient to view at home. My husband liked it too, and we finally bought bedroom and living room sets."
Measuring Catalog Effectiveness
Response Rate
Track callback inquiries after receiving catalogs
Conversion Rate
Measure rate of conversion from catalog viewers to actual buyers
Average Order Value
Compare average purchase value of customers using catalogs
Furniture Catalog Production Process
Content Planning
Analyze product groups, structure catalog layout, and define categorization
Product Photography
Create high-quality photos, both individual product shots and in-context usage
Design & Layout
Create beautiful, readable layouts that communicate effectively
Printing & Binding
Print with professional quality, bind durably and attractively
Benefits of Investing in High-Quality Catalogs
Increase Closing Rate: Customers have time for thorough consideration
Extend Sales Time: Sales process continues even after leaving store
Build Confidence: Shows professionalism and quality
Increase Purchase Value: Customers buy additional or more expensive items
Expand Customer Base: Customers refer others using catalogs
Long-lasting Use: 1-2 year lifespan
Ready to Transform "Ordinary Catalogs" into "Portable Showrooms"?
High-quality furniture catalogs are the most valuable investment for furniture businesses, with the ability to extend sales time and increase closing rates. We have experience designing and producing catalogs that have increased sales for many furniture businesses.
Starting from just 500 copies! Free consultation with recommendations for categorization and appropriate photography
Contact Our "Creative Partner" to Craft Your Project
