Premium Birthday Card Package
Special Project for Government Savings Bank - Demonstrating Customer Care Excellence
Beyond Expectations: Premium Birthday Cards for Customer Relations
When the Government Savings Bank of Thailand, a leading national financial institution, entrusted us with creating their special birthday card package for valued customers, we understood this wasn't just about producing greeting cards—it was about creating a tangible expression of care that treats customers like family members.
More than greeting cards—this is a strategic CRM tool that builds lasting relationships. Using premium Fabriano Bianco 240gsm paper from Italy, combined with precise 4-color printing and special Pantone spot colors, we created cards that rival the quality of luxury international brands, perfectly reflecting the bank's commitment to customer excellence.
The thoughtful design attention extends to every detail, from the precision die-cutting technique that ensures perfect center folding, to the premium Gardra Pat 13 Natural envelope stock. Every component has been carefully selected to create an impressive customer experience that builds lasting brand loyalty.
International Standard Specifications
Half-Fold Birthday Card
- Finished Size: 5 x 7 inches (12.7 x 17.8 cm) international standard
- Open Size: 10 x 7 inches providing ample content space
- Paper Stock: Fabriano Bianco 240gsm from Italy
- Outside Printing: 4-color + 2 spot colors (Pantone 4695, 10155C)
- Inside Printing: 1-color + spot color (Pantone 10155C)
- Special Technique: Precision die-cut center fold score
Premium Card Envelope
- Size: 5 x 7 inches perfect fit for card
- Paper Stock: Gardra Pat 13 Natural 115gsm
- Printing: 4-color + 2 spot colors (Pantone 4695, 10155C)
- Construction: Die-cut formed according to design
- Texture: Natural finish providing warm tactile feel
- Durability: Tear-resistant with excellent handling properties
Why Choose Fabriano Bianco Paper
750 Years of Italian Heritage
Paper from Fabriano mills with manufacturing history since 1264 AD, globally recognized for exceptional quality and craftsmanship
Smooth Premium Surface
Fine, smooth paper surface accepts printing beautifully with vibrant colors and sharp text reproduction for premium results
Environmentally Responsible
Made from natural fibers with eco-friendly production processes, certified to international environmental standards
Versatile Application Opportunities
Professional Manufacturing Excellence
Pantone Spot Color Printing - Precise color matching to brand guidelines
Die-Cutting Techniques - Precision cutting and scoring accuracy
Quality Control - Individual inspection before delivery
Color Management - Accurate color management systems
Preservation Packaging - Moisture and dust protection packaging
Secure Delivery - Damage-prevention shipping systems
Project Success Outcomes
Customer Satisfaction Impact
- Enhanced emotional connection to Government Savings Bank
- Created lasting impression of thoughtful service
- Strengthened corporate image of customer care
- Increased customer retention and loyalty rates
Business Impact Results
- Differentiation from competitor banks
- Enhanced brand trustworthiness perception
- Increased positive customer word-of-mouth
- Supported comprehensive CRM strategy objectives
Why Government Savings Bank Chose Set Square
Institutional Reliability
Proven experience working with national-level organizations, understanding formal standards and protocol requirements
International Quality Standards
Premium European materials and advanced production technologies meeting global excellence benchmarks
Reliable Timeline Delivery
Efficient production systems guaranteeing on-schedule delivery for institutional requirements
Strategic Design Approach
Design Principles
- Consistent with Government Savings Bank brand identity
- Communicates warmth and personal attention
- Uses colors that create friendly, approachable feelings
- Age-appropriate design suitable for all demographics
Color and Typography Strategy
- Pantone spot colors matching exact brand standards
- Highly legible typography appropriate for customer base
- Balanced text-to-image ratio for visual harmony
- Clean, uncluttered layout for easy reading
CRM Strategy Integration
Emotional Connection
Premium materials create lasting positive associations with the bank brand
Touchpoint Optimization
Birthday cards provide meaningful customer contact beyond transactional interactions
Brand Differentiation
Premium quality distinguishes the bank from competitors using standard materials
Ready to Create Impressive Customer Greeting Cards?
Strengthen relationships with your valued customers through premium greeting cards that demonstrate genuine care and attention. Let us be your "Creative Partner" in designing and producing cards that reflect your organization's commitment to customer excellence.
Contact Your "Creative Partner" to Bring Your Vision to Life
