Invitation Cards Conveying Stability and Auspiciousness
TMB - When Invitation Cards Begin Lasting Relationships
Design Blending Modernity with Thai-Chinese Culture
In banking and finance, the image of stability and credibility is paramount. TMB invitation cards are designed to reflect these values through the integration of Thai-Chinese cultural elements signifying auspiciousness, combined with modern printing techniques, creating impressions from first contact.
5 Special Colors + Spot UV - When Details Make the Difference Using TMB's signature Pantone 653C blue combined with CMYK printing and Spot UV technique on the Chinese character "Hok" (prosperity), TMB logo, and various elements creates dimension and interest, making the card distinctive and memorable.
Card size when opened is 30 x 22 cm, folding to 15 x 22 cm—a luxurious size with sufficient space for information presentation. 350 gsm art card provides strength and premium feel. Center scoring allows beautiful opening and closing of the card.
Production Techniques Creating Distinction
Meaningful Color Usage
- Pantone 653C blue - TMB brand signature color
- Red - auspicious symbol in Chinese culture
- Gold - representing wealth and success
- CMYK - supporting complex image and graphic printing
- Culturally harmonious color combination
Spot UV Highlights
- "Hok" character - emphasizing auspiciousness
- TMB logo - creating brand recognition
- Chinese characters - showing cultural connection
- Various elements - creating design balance
- Adding dimension and tactile appeal
Premium Invitation Card Applications
Impact on Corporate Image
Create First Impressions - High-quality cards show importance given to recipients
Communicate Brand Identity - Colors, logo, and design align with brand identity
Show Professionalism - Production quality reflects organizational standards
Cultural Connection - Auspicious symbols create bonds with Thai-Chinese clients
Add Event Value - Premium cards elevate event importance
Create Memorability - Distinctive cards help long-term organizational recall
Marketing Department Perspective
"Invitation cards represent the bank in communicating with important clients. Investing in high-quality cards with special design, particularly using Spot UV on auspicious symbols, creates impressions and shows we value details, aligning with the bank's desired image communication."
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