Ray-Ban, the world-renowned eyewear brand, understands that retail point-of-sale competition is a critical battlefield requiring marketing tools that create instant differentiation and stimulate immediate purchase decisions. They selected Colordoc (Thailand) as their strategic partner to create exclusive display boxes specifically designed for the Thai market.
Counter Box with Base Card (Tall Box) in striking red designed exclusively for Ray-Ban brand identity featuring premium single-sided art card 400gsm with single-color Pantone offset printing and matte lamination finish. Available in two distinct versions - Version 1 includes "UV DAMAGE CANNOT BE REPAIRED" messaging, while Version 2 features clean, minimalist design without additional text, designed to work as a coordinated set with companion square display boxes.
The unique appeal of this display box lies in its attention-commanding red color that creates immediate visual impact and psychological purchase stimulation. Combined with premium paper quality and professional matte lamination, it delivers a luxurious tactile experience that withstands demanding retail environments while maintaining consistent brand presentation standards.
This display box format is ideal for fashion and premium brand retail applications requiring distinctive product presentation that attracts customers and increases sales conversion rates. Particularly effective in showrooms, department stores, and competitive retail environments where brand differentiation directly impacts purchase decisions and customer engagement.
Immediate Attention Capture - Red is scientifically proven to be the most attention-grabbing color
Purchase Decision Acceleration - Color psychology demonstrates red stimulates faster decision-making
Excitement and Energy Creation - Adds positive energy and special feeling to shopping experience
Brand Identity Alignment - Complements Ray-Ban''s strong, confident brand personality
Competitive Differentiation - Stands out distinctively from typical market color schemes
Enhanced Brand Recall - Customers remember brand and products more effectively
Red creates feelings of urgency and stimulates immediate purchase decisions
Enhances consumer confidence in purchase decisions and satisfaction levels
Increases visibility and long-term brand recognition and recall
Choose colors aligned with brand identity and desired consumer behavior
Use materials that withstand demanding retail environment conditions
Include readable text that communicates clear, compelling messages
Design height dimensions appropriate for customer viewing angles
Strategic POP displays significantly enhance product visibility and customer attention
Attractive displays increase spontaneous buying decisions and conversion rates
Distinctive displays improve brand memorability and customer loyalty development
"The red Ray-Ban display boxes from Ping Idea have significantly increased our store sales. Customers notice and approach the product display much more frequently. The red color really catches the eye, and the box quality is durable - we''ve been using them for months and they still look great."
"Having the ''UV DAMAGE CANNOT BE REPAIRED'' message on the box helps us explain the importance of sunglasses to customers more easily. Customers understand and make purchase decisions faster. The design is excellent - both beautiful and functionally effective for sales conversations."
Design with deep understanding of consumer behavior and purchase psychology
Select durable materials that deliver premium feel and retail durability
Extensive experience working with international premium brand requirements
Production systems delivering accuracy in every detail and specification
Add QR codes linking to online catalogs, promotions, or product information
Integrate LED lighting for enhanced visibility and premium presentation
Design flexible displays that adapt to different product presentations
Use environmentally friendly materials that support sustainability goals
Whether you''re a fashion brand, retail chain, or product distributor, we''re ready to be your "Creative Partner" in developing distinctive and effective POP displays. With expertise in consumer psychology, premium materials, and proven experience with global brands, your point-of-sale marketing will achieve new levels of sales performance and customer engagement.
Free Consultation • Consumer Psychology Analysis • Premium Materials • Precision Manufacturing