CAMPER Zigzag Brochure - Innovative 5-Fold Design for Spanish Footwear Brand

Distinctive Brochures for a Unique Brand

CAMPER, the Spanish footwear brand known for its distinctive designs, unique style, and wearing comfort, requires equally special brand communications. The zigzag brochure we've designed was created to reflect the free-spirited emotions and creativity that form the heart of the CAMPER brand identity.

With an unconventional 5-fold, 6-panel zigzag format, this brochure creates an exciting and impressive reading experience, like traveling along an unexpected path—much like wearing CAMPER shoes, which take you on journeys that are never mundane, with exceptional comfort and standout style.

When fully extended, the brochure measures an impressive 66 x 14.8 cm, providing ample space to showcase shoe collections and brand storytelling comprehensively. Printed in 4 colors on both sides using quality 180 gsm white card stock, the images and colors of the footwear are represented realistically and beautifully. When folded, it becomes a conveniently compact 11 x 14.8 cm, easy to carry and store. This design considers both aesthetics and functionality—mirroring CAMPER's shoe design philosophy.

Why Zigzag Brochures Perfectly Suit the CAMPER Footwear Brand

Reflects Creative Thinking - The unique folding pattern communicates the out-of-the-box thinking and distinctive design that characterizes CAMPER.

Creates Memorable Experiences - The gradual unfolding of the zigzag brochure creates an impression and helps strengthen brand recall.

Showcases Complete Collections - The expansive area when extended allows for presentation of diverse footwear styles in a single piece.

Communicates Brand Mood and Personality - The rhythmic up-and-down folding pattern reflects the brand's free-spirited and playful character.

Client Feedback

"The zigzag brochure designed by Set Square Ping Idea has received excellent feedback from both customers and retail partners. The unique folding format helps attract attention and creates effective brand recall. Many people keep this brochure longer than usual because of its novelty and aesthetic appeal. It represents a worthwhile marketing investment that aligns with CAMPER's brand personality, which consistently seeks distinctive and creative approaches."

Versatile and Effective Applications

Placement in CAMPER stores and authorized retailers

Inclusion with shoe purchases

Distribution at fashion and footwear exhibitions

Direct mail to target customers in marketing campaigns

Part of gift sets for VIP customers

Media kits for new collection launches