The Brochure That Makes You Hear the Crunch
Famous Amos - Legendary American Cookies in Thailand
Communicating Taste Through Vision and Imagination
Famous Amos cookies aren't just snacks—they're an experience. This brochure design focuses on creating "taste anticipation" through imagery and text that stimulates all five senses, making readers almost hear the crunch, smell the chocolate aroma, and feel the softness hidden within.
"Freshly Baked Daily" - The selling point that sets Famous Amos apart. This brochure emphasizes freshness as the brand's core value, using steam-rising images of just-baked cookies combined with text that evokes the irresistible aroma and taste.
The 21 x 29.7 cm size with center fold creates an A5 brochure that's convenient to carry, perfect for in-store display, event distribution, or including with purchases. 130 gsm matte art paper provides the right feel—not too thin, not too thick. 4-color double-sided printing allows appetizing cookie presentation with complete information.
Communication Strategy That Triggers Purchase
Content That Creates Craving
- American brand story - builds credibility
- Premium ingredients - quality chocolate chips
- Freshness emphasis - daily baking highlighted
- Variety showcase - different flavor options
- Ready to serve - sales points and order channels
Appetite-Inducing Imagery
- Cookie close-ups - visible chocolate chips
- Composition arrangement - appetizing cookie stacks
- Light and shadow - creates dimension and interest
- Store atmosphere - shows premium bakery feel
- Lifestyle shots - people enjoying cookies happily
Distribution Channels to Boost Sales
Factors for Successful Food Brochures
Appetite-Triggering Images - 75% of food purchase decisions come from visual appeal
Brand Storytelling - Brands with stories sell 23% better
Nutritional Information - Modern consumers are more health-conscious
Promotions and Special Offers - Increase immediate purchase motivation
Multiple Contact Channels - Store, online, delivery options
Customer Reviews - Social proof increases credibility
Tips for Creating Bestselling Food Brochures
"The Famous Amos brochure we designed helped increase sales by 20% within 2 months. Customers said seeing the brochure made them want to try immediately, especially the cookie images with chocolate chips that looked so delicious, and the 'freshly baked daily' message that really conveyed freshness."
