Wobblers and Shelf Talkers: Powerful Point-of-Purchase Marketing Tools
Boost Sales With Attention-Grabbing Display Materials That Make Your Products Stand Out
The Art of Creating Product Interest at the Point of Purchase
In today's highly competitive retail environment, making your product stand out on shelves filled with options is key to success. Wobblers and Shelf Talkers are powerful Point of Purchase (POP) or Point of Sale (POS) marketing tools that effectively stimulate sales by creating interest and distinctly differentiating your products from competitors.
Catch the Eye, Trigger Purchase Decisions, Drive Increased Sales
Creatively designed, high-quality Wobblers and Shelf Talkers not only differentiate your products but also communicate essential information, special promotions, or product highlights that help customers make quicker and more confident purchasing decisions.
Examples of Wobblers and Shelf Talkers for Prynt Beverages
Distinctive Formats and Features
Shelf Talkers: Attention-Grabbing Shelf Displays
Shelf Talkers communicate essential product information directly to customers at the moment of purchase decision. With eye-catching design and clear information, Shelf Talkers are marketing tools that efficiently increase sales opportunities.
Technical Specifications:
- Size: 22 x 9.8 cm
- Material: One-sided art card, 250 gsm
- Printing: 4-color one-sided, sharp and attractive
- Matte lamination coating for durability and aesthetic appeal
- Special Technique: Spot UV on one side for dimension and prominence
- Die-cut according to brand-specific design requirements
- Double-sided tape attachment (1 cm wide, approximately 20 cm long per piece) for easy installation
Wobblers: Motion-Creating Displays
Wobblers are dynamic advertising media that excellently attract attention through movement when affected by air or vibration, making your products stand out among numerous items on display shelves.
Prynt Beverage Wobblers Come in 3 Designs:
- Raspberry size 12.1 x 10.8 cm
- Apricot Peach size 11.7 x 11 cm
- Salacider size 11.6 x 10 cm
Technical Specifications:
- Material: One-sided art card, 250 gsm
- Printing: 4-color one-sided, vibrant colors
- Matte lamination coating for increased durability
- Special Technique: Spot UV on one side for enhanced visual appeal
- Die-cut to achieve desired shapes
- Plastic strip attached to back:
- Thickness: 0.3 mm
- Dimensions: 2 cm wide x 13 cm long
- Attached to main piece with double-sided tape, 2x1 cm
- Other end attached with double-sided foam tape, 2x1 cm
Marketing Benefits
The movement of Wobblers and distinctive design of Shelf Talkers help your products receive more attention in highly competitive spaces.
Help customers learn about promotions, product highlights, or important details that may not appear on packaging, right at the point of decision.
Create motivation for customers to decide to purchase products immediately, without requiring additional consideration time.
Studies show that point-of-purchase media can increase sales by 20-45% for products that effectively utilize Wobblers and Shelf Talkers.
Excellent tools for introducing new products or flavors to customers, helping build awareness and encourage trial.
Compared to other advertising media, Wobblers and Shelf Talkers have low costs but produce high returns, making them a worthwhile investment.
Case Study: Prynt Beverages
Prynt Beverages chose to use both Wobblers and Shelf Talkers to create awareness and stimulate sales for various flavors of their beverages. The vibrant color designs and shapes corresponding to each flavor (Raspberry, Apricot Peach, and Salacider) help create interest and attract customers to notice the products on shelves filled with numerous items.
The use of special techniques like Spot UV and matte lamination coating adds dimension and a premium feel to the advertising media, making the overall brand appearance high-quality and trustworthy. Additionally, the beautiful design and movement of the Wobblers help create differentiation and attract more attention than standard advertising signs.
"Designing and producing quality Wobblers and Shelf Talkers requires not only aesthetic appeal but also the ability to communicate important messages clearly and quickly, as customers have only a few seconds to make decisions. The success of point-of-purchase media lies in the combination of outstanding design, good production quality, and on-point messaging. All these elements have enabled Prynt Beverages' Wobblers and Shelf Talkers to create excellent marketing results."
Ready to Enhance Your Product Visibility and Sales with High-Quality Wobblers and Shelf Talkers?
Let us help you design and produce point-of-purchase advertising media that create distinction and effectively stimulate customer purchasing decisions.
Contact Your "Creative Thinking Partner" to Discuss Point-of-Purchase Marketing Solutions
