Biore Eye-Catching Shelf Talker Display
Point-of-Purchase Media That Differentiates the Kao Brand
The Art of Capturing Attention at the Point of Purchase
Create Interest, Increase Sales - The Shelf Talker display for Biore facial cleansers by Kao Commercial (Thailand) is a meticulously designed point-of-purchase marketing medium created to capture customer attention during the critical moment of purchase decision—when customers are shopping and faced with numerous options on the shelf.
Marketing that reaches consumers at the most crucial moment - A Shelf Talker is not merely paper indicating what products are on the shelf—it's a powerful marketing tool functioning as a "silent salesperson" that highlights product benefits, persuades consumers during the decision-making process, and helps products stand out among numerous competitors. Investing in professionally designed point-of-purchase media directly impacts sales figures and brand perception.
Biore, a leading skincare brand from Japan, has created differentiation and established its position in the highly competitive cosmetics market through innovative products that combine effectiveness with comfortable user experience. This Shelf Talker has been designed to reflect the brand's identity through vibrant colors, modern design, and messaging that is simple yet powerful, instantly communicating brand values and product benefits at first glance.
This display is designed to be placed or attached to merchandise shelves in department stores, supermarkets, and retail outlets nationwide. Made with high-quality materials and advanced production techniques, the display offers durability in retail environments, maintaining its eye-catching appeal throughout the entire promotional period, maximizing sales opportunities and reaching the target consumer demographic.
Technical Specifications and Special Features
Display Specifications
- Finished size: 27.5 x 13 cm, ideal for standard retail shelf installation
- Premium 300 gsm art card stock, providing excellent thickness, strength, and durability
- 4-color printing on one side, delivering vibrant, crisp colors that attract attention
- Spot UV coating on one side, enhancing gloss and protecting against scratches, cracks, and creases
- Die-cut according to design specifications for perfect shelf installation
- Precision score lines enabling clean folding and attractive display setup
Marketing Advantages
- Eye-catching design that stands out in highly competitive retail shelf environments
- Clear and concise communication of product's key selling points
- Enhanced impulse buying decisions at the point of purchase
- Brand recognition reinforcement through consistent use of colors and graphics
- Durability ensuring promotional materials remain fresh and appealing throughout their use
- Easy installation allowing retail staff to place displays quickly and correctly
Benefits and Importance of Point-of-Purchase Media
Strategies for Maximizing Point-of-Purchase Media Effectiveness
Optimal Placement Position - Placing Shelf Talkers at eye level or in areas where customers can easily see them, such as entrances or main sales points, increases visibility and purchase decisions
Clear and Concise Communication - Effective point-of-purchase media should communicate the main product benefits within the 3-5 seconds customers typically spend looking
Consistency with Overall Marketing Campaigns - Shelf Talkers should be part of a 360-degree strategy that aligns with advertising in other channels to reinforce marketing messages
"In an era where consumers are bombarded with information and choices, creatively designed and high-quality point-of-purchase advertising media like Shelf Talkers are among the most powerful marketing tools available. They can transform browsers into buyers in a split second."
Ready to Boost Your Sales with Standout Point-of-Purchase Media?
We specialize in designing and producing point-of-purchase promotional materials that are not only visually appealing but also address marketing objectives and tangibly increase sales. Whether you need Shelf Talkers, Wobblers, table-top displays, or innovative new media formats that meet your business needs.
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