In the highly competitive and crowded day spa industry, effective marketing can make or break your business. Typically, spa and salon business tends to fluctuate from one season to the next, and from year to year. An effective marketing plan can help you get through the thin times, and make the most of the good ones.
Give every customer the royal treatment. There’s no substitution for excellent customer service. If a promotion should get out of hand and you find yourself inundated with new customers all coming in for a discounted service, do your best to manage the situation and don’t overbook. Customers who feel they’re being slighted because they have a coupon are quick to complain on Yelp. Remember, the whole point of offering the discount is to bring in new clients. Give each one the same outstanding service you give to those who are paying full price. If even a small percentage become regular clients, it will have been worth it!
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