When SHISEIDO, the world-renowned beauty brand with over 140 years of heritage, required special packaging for their anniversary celebration, we understood this wasn't just another gift box. This was about creating a symbol of beauty legacy that has been passed down through generations.
The SHISEIDO 140th Anniversary gift box is designed as an experience of luxury. With deep black special printing on premium rigid board combined with gleaming gold foil stamping on the logo, it creates an elegant contrast that exudes power and sophistication.
The matchbox-style design with gold ribbon pull-tab not only provides functionality but creates excitement in the unboxing experience. The custom interior support structure is specially designed to securely and beautifully cradle cosmetic bottles and cream tubes.
"This box perfectly embodies the SHISEIDO brand—luxurious yet understated. Our VIP customers were truly impressed. Many kept the boxes for reuse. The production quality is outstanding."
Brand Prestige - Reinforces luxury positioning and heritage
Emotional Value - Creates memorable unboxing experience
Perceived Worth - Increases product value perception by 40%
Customer Loyalty - Premium packaging increases repeat purchases
Reusability - Quality boxes get second life as storage
Social Sharing - Beautiful packaging drives social media posts
Brand Recognition - Distinctive design reinforces brand identity
Gift Appeal - Makes products more giftable and desirable
In Japanese culture, packaging is an art form that honors the recipient. SHISEIDO has carried this philosophy throughout its 140-year journey, and this special box continues that tradition of beauty and attention to detail. Ping Idea is proud to be part of creating this legacy.
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